English Women’s Golf Association

The governing body for women’s and girls’ amateur golf in England hired me for my marketing expertise after serving a post as a non-executive director.

I developed a marketing plan that engaged and inspired the membership and ultimately delivered commercial returns.

I created a visual identity, built a membership database and communication to its membership. I then created a business proposal to gain investment.

This attracted more than £60,000 of investment from commercial partners, including Virgin Atlantic, Tourism Ireland, La Manga Club, Champneys, Surprizeshop and Tonic insurance.

" Chrissie's impact on all aspects of the marketing, sponsorship and image management of the
Association was huge. Her knowledge, skills
and passion made her our 'game changer "
Jim Robinson - CEO