Ready Brek – Sampling campaign

I was hired by Cosine Field Marketing agency, to project manage a Ready Brek sampling campaign.

The challenge was to deliver hot samples of a new honey flavour and the two existing products. The sampling was part of Ready Brek’s integrated marketing program.

I project managed a 48-day sampling campaign from concept to evaluation across the big four grocers – Sainsbury, Tesco, Asda and Morrisons.

Sampled hot Ready Brek to 85,400 people over three weekends through four sampling teams and completed shopper questionnaires.

" Brilliant idea to promote Ready Brek

and perfect for such a cold day
you really have the Ready brek glow "
Store Manager - Morrisons