Sainsburys – Experiential Car Park Sampling

I was hired by Cosine Field Marketing agency, to work on a series of Experiential Car Park Sampling campaigns for Sainsburys.

The objective was to increase sales through engaging shoppers with themed experiential sampling outside Sainsburys stores.

To make it a viable project I obtain investment from brands such as Persil, Flora, Fruit Shoot, Munch Bunch, Cheerios

I then managed the project from creation to completion, including building sampling stands, branding, staff training and the logistics.

The campaign boosted sales by more than 14% through 50 days of sampling, 11 brands and 114,500 samples.

" The branding is so vivid and the Lunchbox
is huge in real life, it makes a massive impact.
Our pod looks brilliant and the
demos were done
really well – Thanks. "
Cheerios - Brand manager