Smirnoff – Visibility

Diageo, owners of Smirnoff, hired me to provide a visibility solution for style led venues.

They invited me back to continue my work, because I had already created the brand’s first ever Smirnoff in Ibiza. This innovation brought to life the heritage, quality, excitement and originality of Smirnoff Vodka through a range of carefully-designed bespoke furnishings.

I the created a catalogue of more than 50 bespoke items to roll out the project initially across the GB market and later across Ireland and Europe.

" Chrissie had a vision of how furnishings and interior design could bring the brand to life. A project that started in just one bar in Ibiza was so successful that it was eventually rolled out across Europe. "
Chris Lock – Category Marketing Director – White Spirits, Western Europe